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Resources

Information to help create emails and banners on VetSurgeon.org and VetNurse.co.uk

This page contains resources for advertisers to help them submit compliant artwork.

Banners

We offer display advertising on VetNurse.co.uk and VetSurgeon.org.

Formats

We accept JPEG, GIF, Animated GIF, PNG or SWF (Flash). Files must be formatted to the correct sizes and the files must be less than 50Kb. If you wish the banner to click to a site or file please supply the full URL to which it will be directed e.g. http://www.jcagroup.com.

We do not recommend Flash files as they are not supported on Apple devices. Do not hard code URLs into SWF files.

Display sizes

  • Header Banner - 970 pixels wide, 120 pixels high
  • Homepage Banner - 564 pixels wide, 90 pixels high
  • Sidebar Tower - 200 pixels wide, 400 pixels high
  • Sidebar Square -200 pixels wide, 200 pixels high

Email

E-mail campaigns Editorial Guidelines

To ensure the relevance and usefulness of promotional emails, we do have some editorial guidelines to help you and the recipients get the most from this information channel.

1. Your email must be directly relevant to the target audience of vets, veterinary nurses and other members of the practice team.

2. Your email must read as 'news' to the target audience. For example: a new special offer, a new product launch, new CPD events, a new competition or promotion. If in doubt, please contact us.

3. Keep your message simple, and your call to action straightforward. Be succinct.

4. Make sure that your call to action is visible without scrolling (i.e. positioned high on the page).

5. The same email / message cannot be sent to site members more than once. This is classed as spamming.

 

Technical Requirements

All e-mails are sent within a VetSurgeon/VetNurse template. If you are designing your email, your artwork must be supplied as an HTML coded table, between 480 and 600 pixels wide. There is no height restriction.

Use images for decoration only, and NEVER to convey critical information. All critical information should be formatted as HTML.

Make sure that the HTML in your table uses inline styles only (i.e. defined within the element, and not at the top of the page). For example, <p style="font-size:1em;"> should be used and not <p class="style1"> where style1 is reference in the <head> or external CSS file.

Images

Images should use the style <img class="display:block;" src=" ... > to ensure that the format of the emails does not breakdown in online email clients such as Google Mail. Use full width images where possible as these scale responsively on mobile devices.

Here is an example of inline code;

<table width="480" border="0" cellspacing="0" cellpadding="0" align="center" style="border:solid 1px #060;">

<tr> <td>

<img src="image.jpg" width="478" height="300" alt="Image name" style="display:block;">

</td></tr>

<tr><td style="padding:20px 40px 20px 20px;">

<p style="font-family: Arial, Helvetica, sans-serif; font-size:32px; font-weight:bold; color:#5D8CAC;">Headline text</p>

<p style="font-family: Arial, Helvetica, sans-serif; font-size:13px;">Paragraph text.</p>

<p style="font-family:'Trebuchet MS', Arial, Helvetica, sans-serif; font-size:13px;">More paragraph text.<br>

Click here <a href="http://www.noah.co.uk/responsible" style="color:#000; text-decoration:none;">www.website.co.uk</a> </p>

</td></tr>

</table>

If we are designing your email based on an existing print advert, it is helpful for us to have the original artwork for the print advert as a layered Photoshop file.

Get in touch

Get in touch with us and we'll answer your questions or get right back to you. Simply use the contact form or call us.

We're based in beautiful Suffolk but if you need to us we can easily arrange to meet you wherever suits you best.

JCA Media Ltd © 2016